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Case: Joinby Elevates User Experience with FunnelFlow

Joinby is your go-to app for crafting a social community haven, where diverse groups connect with ease. Currently, the app’s spotlight shines on schools, universities, and local communities. As a community member, you can groove within the app, mingling through clubs, activities, or by deploying the person finder.

In the app’s fresh update, they’re introducing a slick new feature to amp up the connection game: a digital bulletin board. Joinby wants the lowdown on whether users can breeze through posting messages or if there’s room for some fine-tuning.

FunnelFlow Unleashes Detailed Behavioral Insights

Using FunnelFlow, Validators ran a UX mission, tasking new users with kicking off their bulletin board message creation. The key was to suss out how folks were navigating the terrain.

The beauty of FunnelFlow is its ability to let you sprinkle magic on images yourself. All you need are snazzy screenshots of the required web pages to craft a usability mission. FunnelFlow dresses buttons with the right mojo and lets you dial in on which other elements you’d like intel on, no need to tether a function to them. This unlocks the door to insights on how well users traverse the desired pathways and where those mavericks click when they’re not following the script.



Once the respondents clicked on the correct text box, they completed the task and were asked a few questions about it.



With FunnelFlow, you can swiftly gather data from your desired target audience

Joinby primarily caters to young adults and students. For this research, we opted to recruit a hundred individuals between the ages of 18 and 30 who had no prior experience with the Joinby app. All participants were asked whether they were currently students, allowing for an additional focus on students in the analysis. Thanks to a panel provider, we acquired the desired data within three days.


Real-time insights and in-depth analyses at your fingertips with just a few clicks

FunnelFlow provides insights that you can also collect through mouse tracking on live websites, such as a funnel, clickmaps, and an understanding of individual mouse and click paths. In addition to enabling the collection of these insights during the design phase, FunnelFlow also offers more detailed insights. This includes in-depth analyses per page, allowing for the comparison of FunnelFlow results among different groups.


This user journey analysis (funnel) reveals that nearly all new users manage to initiate a message when they find one of the two correct buttons on the homepage.

This insight was followed by a deeper analysis of the homepage, examining where users click to start. Particularly, a comparison between respondents who found posting a message easy or difficult provided valuable additional insights.

What does such a clickmap look like?


This analysis (see image 2) clearly demonstrates that the user experience when posting a bulletin board message is strongly linked to where users first click. Improving the navigation to the bulletin board on the homepage can significantly enhance the user experience.

This is one example of how FunnelFlow, in conjunction with survey data, is used. However, there are many filters and splits available because you can link survey data to FunnelFlow data. This allows you to create filters or splits based on any question included in the survey.

Optimization points that can be immediately integrated into your design process.

Based on this research, we provided several practical recommendations to enhance the user experience when posting a bulletin board message, which Joinby promptly integrated into the design process. Specifically, this includes advising Creative Testing Platform to shorten menu names so that all menu names are immediately visible. We also recommended providing first-time users with a brief tour/instruction about the homepage.

In the need of knowing more? Feel free to contact Pau.