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Reflecting on 2023: A Year of Exciting Innovations

As we say bye to 2023, let’s take a moment to check out some awesome innovations that shaped this year. Our users shared thoughts and experiences, helping make our platform even better. Now, let’s dive into some of the cool improvements inspired by user feedback. 

 

Platform Functionality Enhancements

 

  • Benchmarking with +3.000 Projects. Now, you can see how your creatives compare against over 3,000 others. So that you can figure out what’s working and what’s not. You can compare them based on different things like media type, industry branch, and more. 
  • Text Marker Feature. Get feedback on your written content. Whether it’s ads, product ideas, or any text. See the Text Marker in action. 
  • Built-in Report Builder and Summary Pages. No more hard work making reports. We added a builder that helps you make and share reports quickly and easily. 
  • Multi-lingual Surveys and Translations. Want to ask people questions in different languages? Now you can!  
  • New Question Types (Multiple Choice Grid, Continuous Slider, Distribution/Constant Sum). We added new types of questions for surveys. It makes surveys more interesting for the people answering them and gets you richer insights. 

 

Project Management and Organization 

 

  • Templates Page and Tags for Project Organization. Now, it’s easier to keep everything organized. We made templates and tags to help you sort and group your projects. 
  • Bulk Edit Functionality. Doing the same thing over and over is boring. So, we made it possible to change a bunch of things in your surveys all at the same time. 
  • Enhanced Screen-Out and Quota Options. Now, you can choose exactly who gets to answer your surveys. It helps make sure you get valid and useful answers. 

 

Technical Advancements 

 

  • Compatibility with Slow Internet Connection. Some people have slow internet, so we made sure our stuff works for them too. Now, more people can answer surveys even if their internet is not super fast. 
  • EmotionFlow Integration. We’ve made our emotion-measuring tool EmotionFlow easier to integrate into your studies.  
  • Tachistoscope Feature. Allows for a controlled exposure time for stimuli, enabling precise and controlled experimentation. 
  • Bot Detection. Bots can mess up studies. Make sure real and serious people are answering our questions. It keeps things fair and helps you get high-quality insights. 

 

Visualization and Formatting Options 

 

  • New Visualization and Formatting Options. We added new ways to present information. It makes it easier to understand and share the results of your studies. 
  • Improved Routing and Piping. We improved survey flow and logic with new routing and piping options. This helps respondents get a more tailored and smooth experience. 

 

And that’s a wrap for us in 2023! We’re already looking forward to the exciting developments coming up in 2024, including an AI survey builder.

If you have any questions about the information above, feel free to reach out to Pau via pau@creativetestingplatform.com.