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Welcome to the Creative Testing Platform!

Imagine it as the Swiss Army knife for testing all your creative materials.

The Creative Testing Platform is the brainchild of Validators, the award-winning maestros in the art of revealing the secrets of communication and brands.

2023
Establishment of Creative Testing Platform as a separate label
Establishment of Creative Testing Platform as a separate label

Creative Testing Platform emerges as a separate label of Validators, offering innovative solutions globally. The launch is a blast during the Data & Insights Event.

2021
Validators wins award for Data & Insights Agency of the Year
Validators wins award for Data & Insights Agency of the Year

Validators win the MOAward for Data & Insights Agency of the Year for the second time, showcasing our innovativeness and success.

2020
First international clients adopt our SaaS; software recognized by Amsterdam University of Applied Sciences
First international clients adopt our SaaS; software recognized by Amsterdam University of Applied Sciences

Our software goes global, embraced by international clients and even becomes part of Amsterdam University of Applied Sciences' curriculum.

2018
Beginning of the partnership with VU Amsterdam for Brand Analytics and Ph.D. program
Beginning of the partnership with VU Amsterdam for Brand Analytics and Ph.D. program

Validators starts a partnership with VU Amsterdam for a Ph.D. program focusing on scientific research about mental brand positioning through marketing and advertising.

2017
An end-to-end platform becomes the vision
An end-to-end platform becomes the vision

Hans van der Velde, ex-CEO of Visa Europe Ltd, joins Validators. With his guidance, the plan evolves into creating a creative testing end-to-end platform.

2011
First ESOMAR nomination for pioneering creative effectiveness quantification
First ESOMAR nomination for pioneering creative effectiveness quantification

Validators get their first Esomar nomination for quantifying creative effectiveness in newspaper ads using a cool mix of eye tracking data and smart questionnaires.

2009
Founding of Validators in Amsterdam
Founding of Validators in Amsterdam

Martin, a market research veteran, teams up with Erik, a Cognitive Psychology expert. They start a mission to revolutionize the way of testing creatives.