Welcome to the Creative Testing Platform!
Imagine it as the Swiss Army knife for testing all your creative materials.
The Creative Testing Platform is the brainchild of Validators, the award-winning maestros in the art of revealing the secrets of communication and brands.
Creative Testing Platform emerges as a separate label of Validators, offering innovative solutions globally. The launch is a blast during the Data & Insights Event.
Validators win the MOAward for Data & Insights Agency of the Year for the second time, showcasing our innovativeness and success.
Our software goes global, embraced by international clients and even becomes part of Amsterdam University of Applied Sciences' curriculum.
Validators starts a partnership with VU Amsterdam for a Ph.D. program focusing on scientific research about mental brand positioning through marketing and advertising.
Hans van der Velde, ex-CEO of Visa Europe Ltd, joins Validators. With his guidance, the plan evolves into creating a creative testing end-to-end platform.
Validators get their first Esomar nomination for quantifying creative effectiveness in newspaper ads using a cool mix of eye tracking data and smart questionnaires.
Martin, a market research veteran, teams up with Erik, a Cognitive Psychology expert. They start a mission to revolutionize the way of testing creatives.