This is our story…
Creative Testing Platform is the brainchild of Validators, a cutting-edge research agency that dives deep into the world of creativity and brand impact.
Drawing from our extensive experience working alongside top-tier A-brands, we couldn’t help but notice the rising hunger for precision tools in the creative and brand research landscape. That’s why we’ve decided to open the vault, making our arsenal of expertise and tools accessible to one and all.
Creative Testing Platform's journey
2023
2023: Establishment of Creative Testing Platform as a separate label of Validators
Led by Erik, Innovation Lab is set up to serve an increasing number of international customers with innovative software and solutions. The festive launch took place during the Marketing Information…2021
2021: Validators best research agency Netherlands
A remarkable milestone: Validators clinched the MOAward for Best Agency for the second time, the most prestigious accolade in the Dutch market research realm. What the jury said: ‘They are…2020
2020: First international clients SaaS
Our software has garnered attention on the international stage, with the first wave of global clients adopting it as an integral part of their operations, seamlessly integrating it into their…2018
2018: Partnership with VU Amsterdam
Institute for Brand Analytics: with VU Amsterdam we started a PhD program dedicated to scientific research focused on mental brand positioning through marketing strategies and creative endeavors.2017
2017: An end-to-end platform as a goal
Hans van der Velde, the former President and CEO of Visa Europe Ltd, assumes a pivotal role on the board of Validators, an agency that has been consistently ranking among…2011
2011: Breakthrough with Esomar nomination
First Esomar nomination on the international stage for pioneering the quantification of creativity within the newspaper sector. Our groundbreaking approach seamlessly fuses eye tracking data with meticulously crafted questionnaires. We…2009
