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Benchmarking

Are you outperforming or underperforming compared to your competitors? Benchmarking with Creative Testing Platform gives you the answer.

Benchmarking

Are you outperforming or underperforming compared to your competitors. Benchmarking with Creative Testing Platform gives you the answer.

On the road to lasting impact

It’s one thing to know if a message resonates with your target audience and if you can find out how to improve your creative. As an example, you see the Nespresso creative catering to a female audience more than a male one. However, its true value emerges when you can place it in the context of your industry, peers and other medium types.

2K creatives as reference material

That’s why we have an extensive benchmark for our creative testing tools, ValueFlow, and EmotionFlow. We also have benchmarks for QuestionFlow creative test survey templates. With 2000 creatives in our benchmark, you’ll have a clear indication of your performance. As you can see, the Nespresso commercial outperforms the benchmark for FMCG.

On the road to lasting impact

It’s one thing to know if a message resonates with your target audience and if you can find out how to improve your creative. As an example, you see the Nespresso creative catering to a female audience more than a male one. However, its true value emerges when you can place it in the context of your industry, peers and other medium types.

2K creatives as reference material

That’s why we have an extensive benchmark for our creative testing tools, ValueFlow, and EmotionFlow. We also have benchmarks for QuestionFlow creative test survey templates. With 2000 creatives in our benchmark, you’ll have a clear indication of your performance. As you can see, the Nespresso commercial outperforms the benchmark for FMCG.

Medium Types

We have benchmarks from various medium types, including:

  • Moving storyboard
  • Online video
  • OOH
  • Pre-roll
  • Print
  • Radio
  • Scripts
  • TVC

Industries

A glimpse into the industries we’ve benchmarked:

  • FMCG
  • Retail
  • Automotive
  • Telecom
  • Charities
  • Gouvernement
  • Media
  • Travel

Do you have a question about benchmarking?

Please don’t hesitate to contact Pau.

 

PS: benchmarking is a free option in all our packages ‘till the end of 2023!

 

Medium Types

We have benchmarks from various medium types, including:

  • Moving storyboard
  • Online video
  • OOH
  • Pre-roll
  • Print
  • Radio
  • Scripts
  • TVC

Industries

A glimpse into the industries we’ve benchmarked:

  • FMCG
  • Retail
  • Automotive
  • Telecom
  • Charities
  • Gouvernement
  • Media
  • Travel

Do you have a question about benchmarking?

Please don’t hesitate to contact Pau.

 

PS: benchmarking is a free option in all our packages ‘till the end of 2023!