Case: ValueFlow analysis Nespresso commercial ‘The Quest’
Nespresso is a brand that carefully crafts the emotional experience in its commercials. A recurring distinctive brand asset is George Clooney, consistently bringing a positive uplift to the overall experience.
Case: Learning from the Coca-Cola Christmas Commercial, 4 Practical Tips for Your Creative
When you've got Oscar-winner Taika Waititi at the creative helm, anticipate some serious impact for your Christmas ad. Coca-Cola executed this flawlessly, kicking off the holiday season with a potent
Case: Joinby Elevates User Experience with FunnelFlow
Joinby is your go-to app for crafting a social community haven, where diverse groups connect with ease. Currently, the app's spotlight shines on schools, universities, and local communities. As a
Case: How Eneco boosted the effectiveness of their TV campaign
Jerry Krom, Senior Market Researcher at Eneco, used the Creative Testing Platform to test two different versions of a TV commercial. And guess what? It gave them really useful insights
Case: How a viral expression can achieve 147% more brand recall for KitKat
Some time ago, Creative Strategist Sam Hennig's KitKat creation went completely viral on social media. Even Nestlé was charmed by his creation. Sam designed an ad for KitKat in response
Case: Say cheese(burger); can McDonald’s claim a smile as a brand asset?
Although the campaign is not shown on TV in the Netherlands, the whole of Marketing land applauded McDonald's latest international campaign in January ‘23. And that while it clearly breaks
Case: Video Storytel 16% higher brand awareness
It's no longer a secret that effective creatives are key in a successful campaign. While creative testing of the end result is increasingly commonplace, testing and data collection in the