Nespresso is a brand that carefully crafts the emotional experience in its commercials. A recurring distinctive brand asset is George Clooney, consistently bringing a positive uplift to the overall experience.
In May 2023, Validators introduced what they call the Creative Testing Platform. Brands, media companies, research firms, and advertising agencies can now test their creative ideas at a competitive price.
When you've got Oscar-winner Taika Waititi at the creative helm, anticipate some serious impact for your Christmas ad. Coca-Cola executed this flawlessly, kicking off the holiday season with a potent
Joinby is your go-to app for crafting a social community haven, where diverse groups connect with ease. Currently, the app's spotlight shines on schools, universities, and local communities. As a
Jerry Krom, Senior Market Researcher at Eneco, used the Creative Testing Platform to test two different versions of a TV commercial. And guess what? It gave them really useful insights
“99.9% of the time people don't give a sh*t about your brand,” said Adam Ferrier, founder and consumer psychologist of Australian agency Thinkerbell. Because where we 'professional idiots' spend a
During the Marketing Information Event (MIE) on May 9 and 10, Validators introduced the label Creative Testing Platform. The platform consists of five unique tools that are made available to
Some time ago, Creative Strategist Sam Hennig's KitKat creation went completely viral on social media. Even Nestlé was charmed by his creation. Sam designed an ad for KitKat in response
Although the campaign is not shown on TV in the Netherlands, the whole of Marketing land applauded McDonald's latest international campaign in January ‘23. And that while it clearly breaks