2018: Partnership with VU Amsterdam
Institute for Brand Analytics: with VU Amsterdam we started a PhD program dedicated to scientific research focused on mental brand positioning through marketing strategies and creative endeavors.
2023: Establishment of Creative Testing Platform as a separate label of Validators
Led by Erik, Innovation Lab is set up to serve an increasing number of international customers with innovative software and solutions. The festive launch took place during the Marketing Information
2021: Validators best research agency Netherlands
A remarkable milestone: Validators clinched the MOAward for Best Agency for the second time, the most prestigious accolade in the Dutch market research realm. What the jury said: ‘They are the champions,
2020: First international clients SaaS
Our software has garnered attention on the international stage, with the first wave of global clients adopting it as an integral part of their operations, seamlessly integrating it into their
2017: An end-to-end platform as a goal
Hans van der Velde, the former President and CEO of Visa Europe Ltd, assumes a pivotal role on the board of Validators, an agency that has been consistently ranking among
2011: Breakthrough with Esomar nomination
First Esomar nomination on the international stage for pioneering the quantification of creativity within the newspaper sector. Our groundbreaking approach seamlessly fuses eye tracking data with meticulously crafted questionnaires. We
2009: Founding of Validators in Amsterdam
Martin, a seasoned veteran with a decade of experience in the market research domain, found himself discontented with the status quo of research methods that offered scant insights for enhancing