Online alternative
to eye tracking
EyeCoding is a tool that mimics the human peripheral field of view. It allows measuring the unconscious cognitive process of looking and finding out which elements of your creation will catch the attention of the viewer. EyeCoding is intended for static materials, and Eyecoding results on branding can also be combined with a (QuestionFlow) survey.
Online alternative
to eye tracking
EyeCoding is a tool that mimics the human peripheral field of view. It allows measuring the unconscious cognitive process of looking and finding out which elements of your creation will catch the attention of the viewer. EyeCoding is intended for static materials, and Eyecoding results on branding can also be combined with a (QuestionFlow) survey.
90% correlation with
eye tracking
EyeCoding (left on the picture) measures natural viewing
behavior and gives you insight on your real audience.
For the validation studies we conducted for EyeCoding,
we closely collaborated with the University of Utrecht.
Measure consumers
gaze behavior
You can test hundreds of people in a short time and for a low cost. This gives you insight on the differences within your target group. Eyecoding bridges the connection between gaze behavior and strengthening your brand.
Male gaze (left) vs. female gaze
Up to 25 times cheaper
than eye tracking
The online, hassle-free nature of EyeCoding allows you to measure real viewing behavior for a dime.
Forget about the
technical hassles
Put your research live in less than five minutes. No coding needed. Support available whenever you need it.
Get results within 24 hours
Yes. Hundreds of responses within 24 h.
With all the visualizations and deliverables ready for you.
90% correlation with
eye tracking
EyeCoding measures natural viewing behavior and gives you insight on your real audience. For the validation studies we conducted for EyeCoding, we closely collaborated with the University of Utrecht.
Measure consumers
gaze behavior
You can test hundreds of people in a short time and for a low cost. This gives you insight on the differences within your target group. Eyecoding bridges the connection between gaze behavior and strengthening your brand.
Up to 25 times cheaper
than eye tracking
The online, hassle-free nature of EyeCoding allows you to measure real viewing behavior for a dime.
Forget about the
technical hassles
Put your research live in less than five minutes. No coding needed. Support available whenever you need it.
Get results within 24 hours
Yes. Hundreds of responses within 24 h.
With all the visualizations and deliverables ready for you.