Foundation in Science
The core of our operation is the seamless fusion of scientific insights into groundbreaking tools that simplify your workflow.
Foundation in Science
At the core of our operation is the seamless fusion of scientific insights into groundbreaking tools that simplify your workflow.
Applying scientific
breakthroughs
Our suite of tools has undergone rigorous validation in partnership with various international universities. We’re all about swiftly applying the latest scientific breakthroughs into practical research solutions. Our aim? Empowering every stakeholder we collaborate with to make smarter decisions, thereby fueling the growth of their brand or their clients’.
Measuring and Comparing
Under the banner of the University Utrecht, we conducted a study to determine if our EyeCoding tool could deliver results on par with eye tracking. The verdict? A staggering 90% correlation with eye tracking emerged. This instantly gave birth to a cost-effective, time-saving alternative to traditional eye tracking.
Male gaze (left) vs. female gaze
Read our whitepaper
Want to delve into the scientific background of this study? You’re in luck; you can access the whitepaper here.
Institute for Brand Analytics
Furthermore, our parent company, Validators, has been in a steady partnership with VU Amsterdam since 2018 under the banner of the Institute for Brand Analytics.
Delving deep into brand research
Together, we’re backing a Ph.D. candidate who’s delving deep into brand research, with insights that benefit not only academia but also our clients. It’s all about bridging the gap between scientific theory and real-world practice.
Applying the latest scientific breakthroughs
Our suite of tools has undergone rigorous validation in partnership with various international universities. We’re all about swiftly applying the latest scientific breakthroughs into practical research solutions. Our aim? Empowering every stakeholder we collaborate with to make smarter decisions, thereby fueling the growth of their brand or their clients’.
Measuring and Comparing
Under the banner of the University Utrecht, we conducted a study to determine if our EyeCoding tool could deliver results on par with eye tracking. The verdict? A staggering 90% correlation with eye tracking emerged. This instantly gave birth to a cost-effective, time-saving alternative to traditional eye tracking.
Read our whitepaper
Want to delve into the scientific background of this study? You’re in luck; you can access the whitepaper here.
Institute for Brand Analytics
Furthermore, our parent company, Validators, has been in a steady partnership with VU Amsterdam since 2018 under the banner of the Institute for Brand Analytics.
Delving deep into brand research
Together, we’re backing a Ph.D. candidate who’s delving deep into brand research, with insights that benefit not only academia but also our clients. It’s all about bridging the gap between scientific theory and real-world practice.