Case: ValueFlow analysis Nespresso commercial ‘The Quest’
Nespresso is a brand that carefully crafts the emotional experience in its commercials. A recurring distinctive brand asset is George Clooney, consistently bringing a positive uplift to the overall experience.
6 months of Creative Testing Platform
In May 2023, Validators introduced what they call the Creative Testing Platform. Brands, media companies, research firms, and advertising agencies can now test their creative ideas at a competitive price.
Case: Learning from the Coca-Cola Christmas Commercial, 4 Practical Tips for Your Creative
When you've got Oscar-winner Taika Waititi at the creative helm, anticipate some serious impact for your Christmas ad. Coca-Cola executed this flawlessly, kicking off the holiday season with a potent
Case: Video Storytel 16% higher brand awareness
It's no longer a secret that effective creatives are key in a successful campaign. While creative testing of the end result is increasingly commonplace, testing and data collection in the