The Science behind EyeCoding
With our in-house developed EyeCoding technique you implicitly measure the effect of (briefly) showing your creative. In everyday life, consumers often have only two seconds to absorb your message. By finding out viewing behavior and testing what viewers can play back after a short moment of contact with your creative, you can quickly optimize the expression. Eyecoding can be used to test a brochure, leaflet, flyer, magazine, advertisement or letter.
What exactly is the situation with viewing behavior and attention? Astrid Lubeck and Erik Prins wrote a manageable white paper about it, which also makes a clear comparison with eye tracking. Request it quickly!